Privacy Policy
Last updated: 3 June 2026
Edwards Business Sales Limited ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This policy explains what personal data we collect when you use our website at www.edwardsbusinesssales.co.uk, how we use it, and the rights you have.
1. Who we are
The data controller responsible for your personal data is:
Edwards Business Sales Limited, a company registered in England and Wales (company number 17261822). Registered office: 1 Longmead Terrace, Bath, BA2 3WN, United Kingdom Email: talk@edwardsbusinesssales.co.uk ICO registration number: ZC166359
If you have any questions about this policy or how we handle your data, please contact us using the details above.
2. The personal data we collect
We collect and process the following:
- Information you give us. When you complete an enquiry form, request the free book, or email us, we collect your name, email address, telephone number (if provided) and any information you include in your message or about your business.
- Information we collect automatically. When you visit the site, we and our service providers may automatically collect technical data such as your IP address, browser type, device information, the pages you view and how you interact with the site. This is collected through cookies and similar technologies — see our Cookie Policy for details.
We do not intentionally collect any special category data (such as health, racial or political information). Please do not send us such information.
3. How we use your data, and our lawful bases
Under UK data protection law we must have a lawful basis for processing your data. We use your data as follows:
- To respond to your enquiries and provide our services — lawful basis: our legitimate interests in responding to and assisting potential and existing clients, and/or taking steps to enter into a contract with you.
- To send you the free book and related materials you request — lawful basis: your consent and/or our legitimate interests.
- To send you marketing communications (only where you have asked us to or where we are otherwise permitted) — lawful basis: consent or legitimate interests. You can opt out at any time.
- To operate, secure and improve our website — lawful basis: legitimate interests.
- To comply with our legal obligations — lawful basis: legal obligation.
Where we rely on consent, you can withdraw it at any time by contacting us.
4. Cookies
Our website uses cookies and similar technologies. For full details of the cookies we use and how to manage them, please see our Cookie Policy.
5. Who we share your data with
We do not sell your personal data. We may share it with:
- Our service providers (processors) who help us operate the website and our business — including our website platform Squarespace (which hosts the site and processes form submissions), and our email and communications providers. These providers act on our instructions and are bound to keep your data secure.
- Professional advisers such as lawyers and accountants where necessary.
- Authorities or third parties where we are required to do so by law, or to protect our rights.
6. International transfers
Some of our service providers (including Squarespace) are based outside the UK, including in the United States. Where your data is transferred outside the UK, we take steps to ensure it is protected by appropriate safeguards, such as UK approved standard contractual clauses (the International Data Transfer Agreement) or transfers to countries the UK considers to provide adequate protection.
7. How long we keep your data
We keep your personal data only for as long as necessary for the purposes set out above, including to respond to your enquiry, provide our services, and meet legal or accounting requirements. Enquiry and marketing data is generally kept for no longer than is reasonably necessary and then securely deleted, unless you become a client, in which case we retain records for the duration of our relationship and a reasonable period afterwards.
8. Your rights
Under UK data protection law you have the right to:
- request access to your personal data;
- request correction of inaccurate or incomplete data;
- request erasure of your data;
- object to, or request restriction of, our processing;
- request the transfer of your data (data portability);
- withdraw consent at any time where we rely on consent.
To exercise any of these rights, contact us at talk@edwardsbusinesssales.co.uk. We will respond within the time limits set by law (usually one month). There is normally no charge.
9. Marketing
We will only send you marketing communications where you have consented or where we are otherwise permitted to do so. Every marketing email includes an unsubscribe option, and you can ask us to stop at any time by contacting us.
10. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. However, no transmission over the internet can be guaranteed to be completely secure.
11. Third-party links
Our website may contain links to third-party websites (for example, where the book can be purchased). We are not responsible for the privacy practices of those sites and encourage you to read their own privacy policies.
12. Children
Our website and services are not directed at children, and we do not knowingly collect data relating to children.
13. Changes to this policy
We may update this policy from time to time. The current version will always be available on this page, with the date of the latest update shown at the top.
14. Complaints
If you have concerns about how we handle your personal data, please contact us first so we can try to resolve them. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:
Information Commissioner's Office — www.ico.org.uk — Helpline: 0303 123 1113
15. Contact us
Edwards Business Sales Limited (registered in England and Wales, company number 17261822) Registered office: 1 Longmead Terrace, Bath, BA2 3WN Email: talk@edwardsbusinesssales.co.uk